Let’s talk about website design.

There will always be mixed reviews, from both your circle and Internet searches based on the keywords you use, about whether you should or should not do certain things when launching or rebranding your business.

Many people kick off their online presence with social media. Don't get me wrong—it’s a great place to start. It's free, you can reach people who already follow you, and it's an excellent way to test the market to see if there's interest in what you offer.

However, I encourage you to think ahead. Imagine your next ideal client. This person may not already be connected with you and is actively searching for your type of product or service. Do you really want their only option to discover what you offer to be scrolling through social media posts and videos? They might not find what they're looking for.

Now, consider a different user journey: This individual performs an Internet search for your type of product or service, lands on your website, and within 30 seconds, they learn what you offer and how you can help them. Which experience do you think helps the user find what they are looking for more quickly? Can you relate to either of these scenarios?

Websites come in all shapes and sizes. Having a website is a crucial step towards your business's success, whether you are a new business in need of a 1 to 3-page website to start growing your market presence or an established business ready to expand or rebrand with a robust website and digital presence.

Things to consider when selecting a web designer:

·         Do they have experience? Do they have a portfolio for you to review?

·         Do they understand your business and your business goals?

·         Are they incorporating industry trends into their own business?

·         Do they have a business license? I can't tell you how many times when individuals have relied on acquaintances—like a friend's cousin or the friend of a parent—to assist with their website design. Unfortunately, this often results in websites that lack professional design, are incomplete, or are prematurely made public.

Key elements of our web design services include working hand in hand with business owners and managers to create the right web design for their business. Our designs feature a brand-aligned professional theme, improved user experiences, and a boost to your organization's image and identity. We grow engagement through user-friendly forms, compelling text, and vibrant imagery. Additionally, our designs integrate a social media presence and ensure cross-platform compatibility to accommodate all users.

Interested in learning more about our Web Design services at Key Marketing Solutions? Book a 30-minute consultation call here.